A group of 15 scholars will join Monika Herzig, accomplished jazz musician and faculty member in IU Bloomington SPEA’s Arts Management program, for a workshop focusing on the transfer of the jam session model to fields beyond the creative arts. We plan to introduce the model, to gather case studies for its application in the areas of entrepreneurship and business (especially from the start-up community in Berlin), and to discuss strategies for recognizing, teaching, and applying the model in non-musical fields
The “jam session” model for group creativity was developed by Herzig and Baker (2014) in a project funded by the Music and Entertainment Industry Educators Association (MEIEA). Drawing on historical, social, and musical perspectives, the project documented the creative process of the jazz jam session, identifying seven specific factors that facilitate group creativity. Building on definitions and examples of these factors, Herzig and Baker framed a model for innovative group interaction facilitating creativity and idea development within teams. The model is extensively exploited by jazz musicians, but can be applied effectively to any group interactions aimed at idea generation and innovation.
Indiana University Europe Gateway
CIEE Global Institute
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