Chien-Chung Chen
Associate Professor
IU East - School of Business & Economics
International Marketing
Fall 2021 | 1636
Application of strategic marketing concepts and theory to the international arena. Stresses development of global perspective in understanding the uncontrollable forces affecting international operations and their impact upon the marketing mix. Examines the various marking functions within an international perspective.
International partner
National Taichung University of Education
Taiwan
Faculty counterpart
Chih-Sung Lai
Professor
